Unique descriptions help match each page with the right query — and that’s what drives qualified, high-intent traffic. It’s equally important to note that internal links are not just for navigation; they provide search engines with contextual signals. When linking pages, use descriptive anchor text that reflects semantic keywords rather than generic phrases. SEO is a powerful tool that can define your online presence, organic traffic, and business trajectory. Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference.
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Creating content with semantic depth requires a well-planned outline that maximizes contextual relevance. Search engines prefer BHS Links well-written and well-structured articles over ones that are fragmented and keyword-stuffed. You can use PPC campaigns to test keyword strategies before implementing them in SEO. A link (or backlink) is an HTML hyperlink pointing from one site to another.
Any company with a web presence must focus on SEO to ensure they are visible to online searchers. While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides. SEM, or both SEO and PPC, is beneficial for ad-heavy keywords—terms that trigger many ads in search results. In these cases, organic results are often pushed further down the page. SEM allows you to capture traffic from the high-visibility paid spots while also working to rank for more specific, less competitive variations of the keyword.
SEO Terms Every Beginner Should Know
Apple, I think, is a really great example of this that everyone can probably relate to. The idea of a computer isn’t necessarily unique, but their articulation of it was. I think if there’s any advice I could give to a younger Bethan on how do I make myself a better marketer, it’s to actually understand how businesses work and what business strategy actually looks like. But I just want to give you a short something to work with at the moment.
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The specter looming over most SEO-related conversations in 2025 is AI. When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.
- Also, PPC data can inform your SEO strategy, and the reverse is also true.
- Search engine optimization works by optimizing the above buckets to meet search engine best practices.
- First, it’s much more beneficial for your site to acquire long-term links on quality sites because they can keep growing in value over time.
- Here, the search engine’s algorithm catalogs the content, which the search engine then relies on to deliver results to searchers.
- Adding images and videos to your posts will make them more engaging, which also helps SEO.
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