An enterprise SEO audit aims to determine how a business can best utilize SEO as a marketing channel. It should help determine what a successful SEO campaign would look like for the current website and outline the scope of the resources needed. An enterprise SEO audit must also consider the overall competitiveness of the industry. The audit should identify all strengths and weaknesses of the website that affect organic visibility.
For custom sites, work with a developer to implement responsive design principles. I’ve seen this issue most often on newly launched websites that haven’t standardized their URL structure. But if you find a page that should be indexed but isn’t, fix the issue by following Google’s guidelines. Open the tool and head to the “Pages” report from the sidebar. Here are the steps I follow when performing a thorough SEO audit.
Technical errors like ones related to performance, SEO, mobile, and security, can negatively impact a customers‘ experience on your website. If I notice visitors aren’t staying on a site for long, or I see a lot of abandoned shopping carts — a website audit is a great way to find out why. I’d start with a website auditing tool to help analyze how my site is performing.
This includes reviewing all of your website’s keyword rankings, featured snippets in Google, and more. For some businesses, simply outranking competitors in search engines like Google is enough to claim a dominant market share. In 2022, where a business ranks on Google can make or break the company. After conducting an enterprise SEO audit, you will gain an understanding of what types of enterprise SEO services make the most sense for your organization. However, a timely audit allows you to spot and fix those bugs before they cause serious damage. Such clean-ups contribute to boosting your website’s visibility in search engines, growing traffic, and generating more leads.
To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. By now, we’ve covered technical, on-page, off-page, and advanced audit components. The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap. If you do have schema, make sure it’s correct and up-to-date. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past). Structured data is an area where details matter – a small syntax error can mean Google ignores it.
An Inside Look at WebFX SEO Audit Pricing
It’s also helpful to see if they can customize their services to your business, like WebFX. We tailor all our services, from SEO audits to SEO strategies, to every client’s company, products, and industry. What an agency’s services include also determines the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit. However, you may pay more or less than this range depending on your unique business.
In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. Both metadata and structured data have become increasingly complex in SEO. Here we include 8 quick checks to ensure maximum visibility in all types of search results. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities.
We’re also a fan of Dana Dana DiTomaso’s Technical SEO course on LinkedIn. The tool gives you a customised step-by-step road BHS Links map on exactly what you need to do to improve your content. Your new powerful AI Search Quality Rater Tool will audit your content and provide very specific recommendations on what needs to be changed to improve your content.
Design editor meet dynamic content
- SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content.
- In our case, this returned 1,128 images which were missing alt text.
- You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic.
- This tool compares your website to your competitors in several ways, including by keywords, organic traffic, and more.
In summary, don’t neglect the external side of SEO in your audit. Your site’s backlink health and overall online presence are integral to your SEO success. By cleaning up bad links and recognizing areas to improve (like earning more quality links), you set the stage for sustainable rankings. On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. These issues quietly undermine your SEO performance every day. Browse various agency websites, and you’ll notice they promote different features of their audit.
To do this, in Google Search Console, submit the updated URL (or several URLs) to the URL Inspection tool and click Request indexing. With a list of affected pages, you can also check how Google renders a certain page in Google Search Console. Check Language Versions to see what language versions your website has. Additionally, review Pages with hreflang elements to get a list of URLs with those elements. If any of your pages have issues, check the platform recommendations and take relevant measures. Check the Mobile Friendliness and Page Speed section to identify actionable suggestions for optimizing performance.
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