While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness. On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.
Build a perfect site structure
On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users. This process helps pages rank higher on Google and drive more organic traffic. Because you want search engines and users to quickly understand what the content is about. Each requires multiple tools and tasks to do them properly, but the investment, be it in time or money, can pay dividends in terms of increased rankings, traffic, and repeat visits.
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And if you have a Shopify store, check out my Shopify speed optimization tips. URLs are used by Google to understand your site structure and individual pages. Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey.
In other words, having a secured website can help you rank better, especially if your page is compared to another page with similar quality but without SEO Anomaly SSL certificate. In 2014, Google announced that HTTPS has become a (lightweight) ranking signal. Every time someone visits your website, all of the elements are loaded. These elements are stored in temporary storage in their browser called cache.
- And don’t forget to use our free on-page SEO progress tracker and checklist to stay on top of your optimizations.
- Columns S and T allow you to note which visual elements need to be added.
- In either case, you are able to choose the topic with our on-page SEO services.
Part of on-page SEO is ensuring your website is discoverable by search engines. Search engines, and their crawlers (automated software programs that browse and index webpages on the internet), discover your site by following the links on your pages. So your internal links help show crawlers what pages are available to index and what pages—given their number of internal links—are most important.
Or, if you have an account on Semrush, you can also check your speed with a free app from the Semrush App Center called Website Checker. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic.
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